Lusaka based business mogul popularly known as Chris Mall has said it is saddening that Zambian artists are not taking interest to be agents that promote the country’s natural wonders and the attractive tourism sector which is quite silent.

Chris Mall whose real names are Chrispine Chiinda said he is putting up a challenge for any artist who will come on board and be an ambassador of change that will market the country’s tourism sector and will he will work with any artist who takes up this challenge in his individual capacity.

He said artists especially musicians should not only be interested in being hired to do political songs for campaigns but should do something that will put pride across the entire nation and world at large.

“You see, we have a lot of creative individuals in this country, but they confine their thinking ability in most cases to non beneficial and short lived opportunities of doing campaign songs. Look at our Victoria Falls, few or no Zambian artist is championing the marketing of this great wonder. If it’s money that is a problem, I will work with those artists who will volunteer to market our tourism potential and let’s not just leave this to government” Chris Mall said.

Mr. Chiinda said it is now time to get aggressive in marketing Zambia’s tourism because neighbouring countries like South Africa had even put up a billboard at Oliver Tambo Airport that the Victoria Falls was just and hour and half away when it was actually Zambian owned and not theirs, which ultimately deprived Zambia of increased tourism income because tourists were not even using the country’s hotels and lodges.

Mr. Chiinda was at the weekend in Livingstone where he took advantage of appreciating Zambia’s tourism and visited the Victoria Falls, the Mosi-o- Tunya National Park, the museum and also took the bird’s view of the tourist capital when he hired a 30 minutes helicopter flight overhead the city and falls.

Mr. Chiinda said Zambia has a lot of technology and talent that can be used to tell the Zambian narrative of natural tourism, but artists are leaving this task entirely to government.

He is renowned across Lusaka especially Munali Constituency for his wealth and generous personality who easily relates with the public and helping the needy as well as the underprivileged.